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Verizon Buys Yahoo for $5 Billion

new66 : July 25, 2016 1:57 pm : Blog, Other Search Engines

Verizon buys core assets of venerable search engine sold, but Yahoo retains stake in Yahoo! Japan and AliBaba

Yahoo Classified Ad (Sold to Verizon)

After years of speculation over its future, Yahoo! the long-established search engine and web directory will be sold to Verizon Wireless for $4.8 billion (£3.7 billion). The sale of its core business will see the Sunnydale company retain a stake in Yahoo Japan and AliBaba. The figure, referred to as “chump change” by some commentators sees the sale of its real estate, though not its intellectual property. more »

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A New Look for Facebook Pages

new66 : July 22, 2016 9:12 am : Blog, Social Media

Ad-free layout introduced for Facebook pages

Facebook Pages tablet by Anikei.

User-Friendly: the new look Facebook Pages layout has more clarity than the previous layout. Image by Anikel (via Shutterstock).

Something of a silent revolution is taking place in Facebookland. Aesthetic changes are being made to Facebook Pages. The social networking site’s business pages are being given a cleaner layout. Furthermore, there will be no advertising seen on the right hand of the page. Aesthetic changes to standard Facebook feeds as far as we know will remain unchanged and display adverts based on one’s browsing and posting habits. more »

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Why Blogging for Business Matters

new66 : July 18, 2016 12:07 pm : Blog, Social Media

Net66 on the joy of business blogging

Cocker Spaniel blogging image by the Everett Collection.

You never know who could be listening: or in the case of your blogging activities, who could be reading your latest posts. Image by the Everett Collection (via Shutterstock).

Website? Check. Facebook, Twitter, Google+, YouTube et al? Check. Blog? Erm, pass. The success of any business’ online presence entails a triumvirate of a well-optimised website (designed for all devices); wide presence on social media sites; and a beautifully-crafted blog. Blogging is by far the most important form of social networking processes. You can either setup a blog within your website’s server space, or through a free account with WordPress or Google (via Blogger). more »

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Would You Buy a Self-Driving Car Off These Men?

new66 : July 6, 2016 11:41 am : Blog, Google

Google or Tesla? The race to be the self-driving car kings of the road

Google Self-Driving Car by Martial Red

The shape of things to come: Google’s self-driving car. Image by Martial Red (via Shutterstock).

Imagine it’s 2008: you are sat in the canteen of Net66’s HQ trying to find a seat. You talk to one of the sales people within The Social Media People and say “we could be driving Google cars”. The person puts on a sly laugh with words similar to “yeah, right”. Fast forward eight years, and say the very same words to your fellow colleague: this time the response is more complementary. Self-driving cars actually exist. Back in 2008, a self-driving car meant yours truly doing the driving. more »

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Google’s Calendar Commotion

new66 : July 1, 2016 10:55 am : Blog, Google

Search engine’s calendar tool crashes

Calendar Cock Up (based on image by Dikobraziy)

Calendar Cock Up, based on original image by Dikobraziy (via Shutterstock).

Whether you get access to Google Calendar via an Android device or Google Drive on your PC, you would have noticed something peculiar yesterday. more »

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Google Song Lyrics Search Hits Right Note

new66 : June 29, 2016 3:53 pm : Blog, Google

New feature allows for safe searching of song lyrics without annoying popups and adverts

Jukebox Lyrics Search image

Music to our ears! Google’s new lyrics search feature will offer a real alternative to the present selection of song lyrics websites. Free from clutter and pop-ups, Google’s tie-up with LyricFind will mean a more authoritative source for lyrics and royalties per click for songwriters. Image by DutchScenery (via Shutterstock).

In the pre-internet age, the only way you could copy the lyrics of your favourite songs was via listening to the tune several times. Later, some album sleeves and cassette inlays started adding the song lyrics. In 1978, Smash Hits magazine was launched with a unique selling point: details of the song lyrics of chart-topping acts. This put paid to one of Bonnie Tyler’s songs being known as It’s A Hard Egg (the joys of AM radio). more »

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SEO After Brexit: Techniques and Trends

new66 : June 28, 2016 1:58 pm : Blog, SEO

How Britain post-Brexit could have an effect on search engine optimisation, its trends, techniques, and the industry itself

Brexit map by Nikola93

Living on an Island: how Brexit is set to pose a challenge for search engine optimisation techniques and the state of the industry. Image by Nikola93 (via Shutterstock).

What interesting times we are living in right now. Firstly, Thursday’s EU Referendum returned a narrow victory for leaving the EU (Leave 52%, Remain 48%). Secondly, at this time of writing, we have seen two high profile resignations. One being the Prime Minister, David Cameron, and England manager Roy Hodgson (for his unexpected result in the bagging area). Though Brexit seems inevitable, Cameron has left the job of confirming this to his successor. So for now, Britain is an EU Member State. Furthermore, a referendum isn’t as legally binding as a General Election, so the results could be void. more »

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Dr. Google’s Casebook: Google Symptom Search

new66 : June 22, 2016 9:24 am : Blog, Google

Could Google’s symptom search be the right prescription for authoritative medical sources?

Waiting Room (Google symptom search image).

Handy: Google’s symptom search aims to make possible diagnoses easier. Image of waiting room by Toey Toey (via Shutterstock).

The internet, besides being a fine place for buying and selling, dating, travel planning, and cat pictures, is a popular source for looking at medical conditions. Anyone searching for details on a given condition or symptom would find themselves bombarded with several sources. In the UK we have the NHS’ own sources. We also have WebMD, an American site with a British version (promoted by Boots The Chemist). Hypochondriacs needn’t consult the Pears Medical Encyclopaedia, nor go to the reference library. more »

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Google Ads Go Green – and Purple

new66 : June 20, 2016 3:11 pm : Blog, Google

Google Ads tabs change from yellow to green, whilst purple map advertising pins are introduced

Google Ads blog post image

Lost in the online supermarket? The new-look Google Ads tags will be easier to pick out than the previous colour. Image by Tzido Sun (via Shutterstock).

After a successful trial, Google Ads tabs are set to go green for good. Google Ads tabs have been part of the search engine’s results since 2013 when they were originally yellow (with “ad” in black text). In April of this year, Google experimented with green tabs and white text. more »

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Yoast Boost Sees Grammar Rule the Roost

new66 : June 20, 2016 9:21 am : Blog, SEO

Update to popular WordPress plugin sees greater emphasis on spelling, punctuation, and grammar as well as SEO techniques

Yoast Grammar image by Luna2631.

Good grammar is next to godliness: the latest additions by Yoast sees good grammar at the forefront. Image by Luna2631 (via Shutterstock).

The Yoast SEO plugin has received a major update this week. Version 3.3 sees the addition of spelling, punctuation, and grammar features to its plugin. Till the release of 3.3, Yoast could calculate the Flesch Reading Ease score of your post or page. From 3.3 onwards, content creators can see how the Flesch score is calculated. For all languages, Yoast 3.3 is able to check: more »

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