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About Our SEO
SEO, otherwise known as Search Engine Optimisation, has been around since the 1990’s and is the process of making your website as appealing as is possible to search engines such as Google or Bing. By making a website attractive to these search engines you stand a better chance of your website getting a higher ranking on search engine listings. This is done through the use of keywords, links and social media; the use of keywords is one of the most well-used methods, however.
Whilst search engines keep the secret of how to make websites appealing to their programmes quiet, this doesn’t mean SEO is cheating you a way to the top of the listings. It simply means that you want people that are looking for your products or would benefit from your services to find you, and if you design your website and website content with this in mind, all you are doing is maximising your chances of success online by targeting people most likely to use your business. Your customers find you more easily and you find your customers; everyone wins.
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The best and most ethical kind of SEO, the type Net66 carry out in Manchester, is called ‘white hat SEO.’ White hat SEO is good practice because it is longer lasting and holds no risk of your website being barred from search engines. It is longer lasting because it is using content that is written for the readers as much as the search engines; it is relevant and interesting to the reader, as well as easy for the programmes of search engines, sometimes called robots or spiders, to ‘read’.
Using an SEO company in Manchester that employs unethical ‘black hat’ techniques is a complete false economy. You may think you are getting quicker results for less money, but in reality, you are playing with fire. If you get caught using these techniques it will not matter to a search engine owner whether it was you or a company you employed that used these techniques. It will be you and only you that will lose your valuable place on a search engine listing. With research by the Kelsey Group showing that 97% of people with internet access research products and services online, your search engine listing is an essential part of your online marketing. Do no risk it by choosing a company that will cut corners for a quick if short-lived result.
If you are looking for a company specialising in good quality SEO in Manchester, we are well known for working with the system when it comes to SEO Manchester wide and would be happy to give you as much information and advice as you need on the best and worst ways to optimise your business’s website for search engines.
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